Case Study: Health Information Startup
Background. Founder of a OTC drug marketing services company learned through his customer interactions that there would be a demand for better DTC marketing over the web by providing local pharmacies with private-labeled information and ordering sites. We were engaged to develop the business model and assemble elements of the business necessary to gain funding from investors or strategic partners.
Activities. We developed the detailed economic model for the business, assembled the management team, prepared investor and customer marketing presentations, assisted in developing partnerships with distributors like McKesson, managed the assembly and organization of consumer content on treatments for common ailments, created the branding strategy, and managed the design and development of the web site.
Status. The business was sold to a major health automation software company, providing a > 50X return to the original investment.
Activities. We developed the detailed economic model for the business, assembled the management team, prepared investor and customer marketing presentations, assisted in developing partnerships with distributors like McKesson, managed the assembly and organization of consumer content on treatments for common ailments, created the branding strategy, and managed the design and development of the web site.
Status. The business was sold to a major health automation software company, providing a > 50X return to the original investment.
